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Every owner of a website on planet Earth knows that getting a
constant flow of targeted traffic is the key to making money online.
The world wide web attracts such a massive number of buyers that
regardless of what you sell, you will make some really good
money when you have lots of traffic.
Internet marketers are constantly coming up with newer ways
to expand their reach across the internet because no website can
survive without enough targeted traffic. In their quest to obtain more
of the elusive traffic the website marketers have come up with
some rather creative ways to bring in greater amounts of traffic in a
short period of time and with little effort.
My email inbox has been flooded with sales letters promoting
some automated software or seldom used secret that promises an
explosion of website visitors within 30 days. The disturbing part of all
this is that it goes against the teaching of our early years; that
nothing good comes easy and there is no quick path to building a successful
business. As a result of these promises of abundant website
traffic and exploding sales figures, many have abandoned those
time tested methods of attracting real targeted website visitors that
are prepared to take some kind of action. Keep in mind that website
traffic isn't something that you can just get, but visitors will come
to your website when you have something to offer attracting
them to click on your link.
Too many people are cashing in on a person's desire to get to
the top of the search engine results without much effort by offering
some really useless website
marketing techniques that could actually ruin their search engine
results. The true fact is that these are nothing more than 'Marketing
Fads' that may produce some huge results in the beginning, but when the
newness wears off their effectiveness will fade away forever just like
the telephone booth.
Remember when pop-ups and pop-under advertising came out a few
years ago? This was the hottest marketing tool since the time of
placing fliers on cars in the parking lot. But when everyone in the
world started using pop-ups to promote their websites there were
windows popping up every time you visited and exited as website.
Internet users worldwide got so sick of all those pop-up windows that
someone invented a pop-up killer software. The search engines even
started penalizing websites that were using pop-up script and soon
after that method of website promotion faded away.
I will attempt to identify and explain some of these useless
website promotion techniques that should be avoided at all
cost. Using some of these bad website marketing techniques
could certainly damage your search engine rankings
Automatic Search Engine
Submission Services
These
free search engine submission websites allow you to put in your URL, a
keywords and description of your website. You then click Submit
believing that your website is on its way to being indexed on
thousands of search engines. No so! First of all, the
major search engines require manual submission by hand and even
implement coding script to prevent auto submission. Secondly, when you
click on that Submit button you have no idea where you website link
will end up going. Your website link could be automatically posted to
porn or international directory websites that are nothing but colony of
spam links. If Google crawls your website and find out that you have
links to your website coming from other websites with rotten content,
then your website will pay the price in low rankings.
There is absolutely no substitute for manually submitting your websites
to the search engines directly. You will have complete control over
where you link is going, and the search engines will automatically
crawl your website to get your title and description.
Auto Submission to
Directories and FFA sites
You may have probably seen those places that claim you can
blast your website to over 2 million websites and directories. As a
general rule, please stay away from anything that says the word Blast
because this is just another way of saying Spam. It sounds like you are
literally placing your link on millions of other websites and getting
tons of instant back links to your website. Those FFA or Free For All
websites is nothing but a link farm containing link from sites with bad
or irrelevant content. The search engines will never see your website
respectable enough to rank high in the search results being affiliated
with that type of environment.
Lead Generation Software
I once received an email that said," Hello Webmaster, My name is
John. I have been searching the internet for some business
opportunities and came across your website. I just wanted to know if
you are still in business today. Please email me at
thisemail@emailaddress.com and let me know. Thank you"
I replied to the person giving them more information about one of our
websites. That particular email was forgotten until I received a few
other emails with the same writing from a different names and email
addresses. This matter has sparked my curiosity and prompted me to do
some further investigation to find out why are these emails turning up
so frequently. I discovered that this was the work of lead generation
software that extracts website links and email addresses from the
internet in from any category. You just type the keyword in the search
and the software literally pulls in millions of email address. That
software even allows you to mass email all those email addresses. On
the surface it appears to be the perfect way to put your website link
in millions of email addresses of those in the same category as you.
This has the look and smell of spam, but because the one sending the
email does not attempt to sell you anything, it's not quite spam. This
marketing technique is not very effective because the email was
generic, impersonal and did not give the reader a reason to respond.
Your emails should speak to the person's needs and not just at them.
The readers respond to emails because you have found a way to reach
their interests, giving them a reason to take action.
Back link Generating
Software
Google loves websites that have lots of quality back links pointing to
it because they see it as having content important enough that others
will place a link to if from their website. Somebody got this crazy
idea to automate the link building that Google loves, hoping they will
get huge amounts of valuable links and be moved to the top of the
search engine results. Google has now gotten smart and has found to way
to detect how you are getting you back links and even the speed at
which you are getting back links. So if you are still buying links or
using software to get instant back links then Google will know of it and
penalize your website. Nothing can substitute for writing valuable
content that will automatically attract quality back links from those
who want to share your valuable content with others.
Automated Article
Submission and Article Spinning
Writing high quality articles is a great way to to attract targeted
visitors to your website. Again, someone has invented a way to automate
this process as well. They came out with article submission software
that they claim will automatically submit your written articles to
hundreds or even thousands of article directories. There is
even a software that will take one written article, spin the title and
words around and submit them to more directories. This software sells
like hotcakes because people don't want to do the labor intensive work
of writing their own articles and submitting them to manually to
article directories.
The real authentic article directories that can syndicate your articles
are getting smart and have installed a special code that disallows auto
submission of articles. They have also installed a special script that
can detect articles that have been spun off from the original. Most of
them manually approve articles before they are published in their
directory and can easily detect duplicate and spin content.
Conclusion: Widespread use of these automated website marketing software
has taken away the need to apply real genuine website promotion that
gets real results, and replaced it a push-button marketing. You may see
some quick and positive results, but only for a short period of time.
Treat your website like an infant; give it lots of attention, feed it
some healthy content, protect it from dangerous spam activity and let
it grow naturally over time.
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The Income
Connector
