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Spy on the competition and download the keywords they use in their Pay-Per-Click Campaigns. KeyCompete.com
|
Engine
|
What's not indexed |
Slow Pages play a role? |
Content and location
|
HTML Title
|
Meta tags
|
Keyword Frequency
|
Link popularity
|
What it likes
|
AltaVista
Search Engine |
Registration pages, text in graphics and multimedia
files (use Alt tags), XML, Java applets, comment tags,
Acrobat files, spammers |
Yes
|
Very important,
Top of the page |
Very important, should be unique for every page |
Not important |
Not mentioned, but the best location is title and top of
page |
Important |
Uncommon words, good navigation, plain HTML pages with
text only , themes, inbound links and keywords in link
text. |
DMOZ
Users: AOL, Netscape; AltaVista, HotBot,
Google and Lycos directories |
Spammers |
Yes, considered poor design |
Worthy of indexing as determined by editors, and in
appropriate category |
No, but the title filled in plays a role. |
No, but the description and keywords filled in play a
role. |
No |
Not important for DMOZ, but is Important, for some of
its partners, who use Inktomi |
Concise and accurate descriptions and keywords, choice
of appropriate category |
Excite
|
Not mentioned, but look at AltaVista, should be the same
for all robots |
Not mentioned |
Home Page should have necessary keywords |
Not mentioned,
but seems to be a factor |
Meta description is important, other meta tags are not. |
Not mentioned, but make sure they're all over your home
page. |
Important |
Keywords on the front page, meta descriptions, themes |
Google
Search Engine |
Not mentioned, see AltaVista for approximate guidelines,
spammers |
Not mentioned |
Keywords should be close to each other.
Content should include keywords in text or links |
Not mentioned,
but seems to be a factor |
No |
Not mentioned |
Very important, especially from relevant pages |
Link popularity, keywords near each other, keywords in
URLs and link text, themes |
HotBot
Search Engine |
Frames, pages with cookie requirements, URLs with
special characters (unless submitted through Inktomi's
paid program) , spammers. |
Yes, pages can be dropped if a server is too slow |
Ranks on the length of the document and frequency of
keywords. |
Most important |
Very important, both description (150 characters) and
keywords (75 characters) |
Very important (standard requirements are 3-7%) |
Important, uses Inktomi |
Lack of stop words, meta tags, HTML titles, lots of
keywords, link popularity, and click popularity (HotBot
uses DirectHit) |
Inktomi
Search Engine data base
Users:
AOL
Overture
HotBot
IWon
LookSmart
MSN
|
doorway pages, spammers,
inappropriate material, hidden or invisible text |
Not mentioned |
Very important. Keywords work best
when in title and throughout the body of the text. |
very important |
Meta tags are considered. |
Very important - 3-7% |
Very important. |
Keywords in the title, meta
description and body of text, link popularity. |
LookSmart
Directory |
Pornography, violence, illegal sites; sites with few
pages, or little quality, temporary sites, spammers |
Yes, may be excluded |
Must be of high-quality, interesting, useful |
No, but you can fill in a title, which can be edited |
No, but you can fill in a description, which can be
edited |
No |
Not important |
Quality content and look, good functionality and
interactivity.
Since a part of LookSmart uses AltaVista, see that
section as well |
Lycos
Search Engine |
Spammers, URLs with special characters |
Not mentioned |
Not mentioned |
Not mentioned,
but seems to be a factor |
Not mentioned |
Not mentioned |
Not mentioned,
but seems to be a factor |
Themes |
MSN
Search Engine |
Spammers,
frames - <noframes> tag needed |
No |
Not mentioned |
Important, should contain keywords |
Both are supported; description limited to 250, keywords
to 1017 |
Important, 4-12 times |
Important, uses Inktomi |
Theme present throughout the site, site popularity, see
LookSmart for directory submissions |
Northern Light
Search Engine |
Alt tags, hidden or invisible text, spammers. |
Not mentioned |
Ranks visible text on the page, important to have
keywords in text and title. |
Important, use keywords, up to 250 characters |
No |
Very important in the text (standard requirements are
3-7%) |
Very important |
Lots of links, lots of keywords in the text, uncommon
keywords (common are of less importance). |
Yahoo
Directory |
Spammers |
Yes, may be excluded |
Worthy of indexing as determined by editors, and in
appropriate category |
No, but the title filled in plays a role. It should be
concise |
No, but the description and keywords filled in play a
role. |
No |
Very important, uses Google |
Concise and accurate descriptions and keywords, choice
of appropriate category |
|
Search Engine |
What's not indexed |
Slow Pages play a role? |
Content and location |
HTML Title |
Meta tags |
Keyword Frequency |
Link popularity |
What it likes |
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