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By Tremel Ennis
In one of my previous articles I have written about 8 marketing techniques
that no longer work. See article at http://www.ibuildstar.com/whyfail.html.
You might experience some minimum success with pop-ups, e-commerce and
affiliate programs; but if you rely on these to keep your business afloat
then you're in for a big disappointment.
What I will tell you about being a success on the internet in these highly
competitive times comes from my experiences of trial and failure. The
majority of those earning a full time income on the internet are those who
started out when the web was fairly new. They discovered the 'niche' market
and coined it before it has become highly competitive as it is today.
Many of those popular e-books that are written on internet marketing are
obsolete because they were written during those mighty 'gold rush' days that
occoured during the early stages of the internet. They told you that banner
ads, pop-ups, joining link farms and safelists were the easiest ways to get
traffic to your website. That was then, this is now. The most effective
website marketing right now is:
Search Engine Optimization
The search engines were the beginning of internet marketing, and they will
be the future. Let's face it, people are getting smarter and more
sophisticated about what they're looking for on the internet. Search engines
are getting smarter and more sophisticated about how people will find you on
the internet. Banners ads now get a click-through rate of less than .01%.
This means that for every 10,000 impressions you may get 1 visitor. The
reason for this is because people are ignoring the banners. Pop-ups and pop-unders
and being stopped by pop-up blockers because they tie up the web-surfers
experience.
Let's face it, people these days are very busy and don't have much time to
fool around. They need to find most valuable information, or the best
products or services at the lowest prices-very quickly. This brings me to
three important ways to make millions on the internet:
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Total Business Gurus |
1) Discover, invent, or create a product that will fill an important
need.
2) Price it reasonably so that anyone can afford it.
3) Make it available so that anyone can find it.
You can arrive at steps one and two by studying the market for any new
trends and being very creative. We can help you with step 3 in this article.
Professional search engine optimization can be done by improving 7 parts of
your website. We will explore each one and show you how to prepare your web
pages to rank high in the search engines
1) URL issues-Check to make sure there are no broken links on
your page. If you have other navigational features such as Flash, Image
Maps, Javascript Menu, etc. This is good for your visitors, but the search
engines can't read or follow them. Since search engines follow regular
hyperlinks from one page to another in order to index sites they will likely
view this page as a dead end. This can hurt your chances of being indexed in
the future because search engines tend to ignore dead end pages. The search
engines will follow your links to the other pages on your website, or to
other websites to determine how relevant your web pages might be. The
greater the relevance, the higher the engines will rank your pages whenever
someone searches for your keywords.
2)Page Issues-Make sure that you have the three most important
meta-tags on your website: Title, Description, and Keywords. The single most
important meta-tag to the search engines now is the 'title' tag. This is
what they look at first to consider what your website is all about. Then
they look at your description tag, and then your keyword tag.
Your web page should have more than 200 words of text on your page in order
for the search engines to consider it worth listing. With in these 200+
words you need to have your main keyword phrase listed at least 4 times.
This keyword density gives your page credibility with the search engines
because they see that your page's topic related to your keywords.
* This text should include your most important keyword phrases, but should
remain logical & readable
* Be sure to use those phrases that you have used in your other tags (i.e.
metas, alt, headings, title, etc.) during the optimization process.
* Add additional copy filled pages to your site. For example, how-to
articles, tips or tutorials. These types of content pages not only help you
in the search engines, but many other sites will link to them too.
Make sure your meta-tags begin and end in the proper format as shown
here:<HEAD> and </HEAD>.
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3) Title tag-The title tag of your page is one of the most important
pieces of your page. The search engines use it as one of the main places to
find keywords that relate to your page, and often as the link to your page
from their engine. It's very important to optimize it properly.
Optimizing Your Title Tag
Without question the title tag of your page is the single most important
factor to consider when optimizing your web page for the search engines.
This is because most engines & directories place a high level of importance
on keywords that are found in your title tag. The title tag is also what the
search engines usually use for the title of your listing in the search
results.
What it looks like:
Here's the title tag of this page:
<TITLE>Your Title Tag - learn to optimize your title
tag</TITLE>
Where it belongs:
The correct placement for the title tag is between the
<HEAD> and </HEAD> tags within the HTML
the makes up your page.
Tag limits:
We recommend that your title tag be between 50-80 characters long -
including spaces! The length that the different search engines accept
varies, but as long as you keep within this limit you should be ok.
Tag tips:
* We recommend that you include 1-2 of your most important keyword phrases
in the title tag, BUT be careful not to just list keywords. If you just list
keywords you risk being viewed as a spamming the engines which can
ultimately lead to you being blacklisted by the search engines. Your title
tag should include your keyword phrases while remaining as close to a
readable sentence as possible to avoid any problems.
* Make your title enticing! Don't forget that even if you get that #1
listing in the search engines your listing still needs to say something that
makes the surfer want to click-through and visit your site.
* Since the length of your title tag could be a little long for some engines
we suggest placing the keywords at the beginning of the tag when possible so
that you do not risk having them cut off.
* Each page of your site should have it's own title tag with it's own
keywords that related to the page that it appears on.
* Do not simply list your keyword phrases in your title. If you hane more
than 3 commas in your title or description tags then the search engines will
see this as spamming your keywords. For this they will drop you from their
listings.
4) Keyword tag-The keyword meta tag is meant to include all the
keywords that relate to your page. Since some search engines use this tag to
help determine what your page is about you should always include your
keywords in it. You only need to have about 10 keyword phrases to describe
your website. If you have any more than that then search engines won't know
how to place your pages in the search listings and you page might end up at
the bottom of the list. It is important to pick the 3 most important keyword
phrases and write your page copy with these phases planted in there with
clarity.
Those searching the web search are using keyword phrases, not just single
keywords. So it's important that you include the 3 most important keyword
phrases in your page copy, and up to 10 keyword phrases in your meta-tags.
* Aside from what we mention in the other tips below you should only use
those keyword phrases that you also used in the copy of your page, title
tag, meta description, and other tags. Any keywords phrases that you use
that do not appear in your other tags or page copy are likely to not have
enough prominence to help your listings for that phrase.
* Don't forget plurals. For example, a travel site might have both "caribbean
vacation" and "caribbean vacations" in their keyword meta tag to make sure
they show up in both searches.
* If you know of a common misspelling of a popular keyword that could be
used to find your site you should enter it in your keywords meta tag. For
example, a travel site might use "caribean " in their keyword meta since it
is a common misspelling for "caribbean".
* Watch out for repeats! You want to include your most important phrases,
but when doing so it can be difficult not to repeat one word many times. For
example, "caribbean vacation" and "caribbean vacations" are two different
phrases, but the word "caribbean" appears twice. This is okay to do in order
to make sure you get the phrases you need in there, but becareful not to
repeat any one word excessively. There in no actual limit, but we recommend
that no one word be repeated in the keyword meta more than 5 times.
* If your site has content of interest to a specific geographic location be
sure to include the actual location in your keyword meta.
5) Spam Issues-The search engines are very wise to the way we like to
use keywords. Many people feel that if they simply saturate their meta-tags
with the frequent listing of their keyword phrases, the search engines will
usher their website to the top of the list. This is not the case here. The
search engines have very strict standards in regards to spamming. One dead
give-away is when you list all of your keyword phrases in you description
tag. The engines are too smart to fall for this.
If you feel that you need to include some of your keywords in your
description tag, use only two or three phrases. If you have more than 3
commas in your title or description tags the search engines will see this as
spam and send your website listing to beyond the darkest side of Pluto.
Don't even think of writting a couple of sentences and listing your keyword
phrases there. Again, where there are lists there are commas, and more than
three is the number of doom.
6) Description Tags-The description meta tag is meant to describe
what your page is about. Some search engines use this tag to help determine
how to list your site, and many use it as the description of your page in
their engine. All pages should have an accurate description meta tag with
relevant keywords within it.
* Make sure you accurately describe the content of your page while trying to
entice visitors to click on your listing.
* Include 3-4 of your most important keyword phrases. Especially those used
in your title tag and page copy. Remember not to simply list your keywords
there because to the search engines this is spam.
* Try to have your most important keywords appear at the beginning of your
description. This often brings better results, and will help avoid having
any search engine cut off your keywords if they limit the length of your
description.
* We recommend that your Description Meta tag not exceed 250 characters
including spaces.
7) Optimizing Your Images "alt" Attribute
Did you know that any images on your page can help your listings too? Each
image on your page can include a keyword phrase or two that relates to the
image. This text will also show up & help those that may have their images
turned off when visiting your site. This does not work for all engines, but
it certainly does not hurt so we recommend you give it a try where you can.
What it looks like:
<IMG SRC="SubmitItLogo.gif" width="10" height="10"
alt="Submit It! Web Site Submission Service">
Where it belongs:
You can add the "alt" attribute to any image on your page.
Tag limits:
We do not recommend using more than a brief sentence or two to describe an
image.
Tag tips:
* Be sure to use the keyword phrases that you also used in the copy of your
page, title tag, meta description, and other tags.
* Do not try to cram a bunch of keywords into the "alt" attribute. We
recommend using no more than 2-3 per image.
* Describe the image - do not just list keywords.
* The "alt" attribute is also a good place for misspellings and plural
keyword phrases that you may not have used elsewhere.
These 7 steps are used by SEO experts that charge over $2,000 per year to
get your website to rank high in the search engines. Now you can do all this
yourself and save a bundle. You will need some help finding the best keyword
phrases for your website. That's where the $49 comes in. Microsoft has
created the best do-it-yourself SEO tool I have ever seen. For only $49 per
year you can have each and every web page spidered to look for problem
areas. The results page will tell you everything you need to do to get your
web pages ready to submit to the search engines. It will also show you the
number of searches and listings for your chosen keywords.
This will help you to decide the most effective keywords that have the
lowest amount of listings. You may discover that your chosen keywords get
only 5 searches per month, yet have over 4 million listings. By this example
your chances of getting traffic from those keyword phrases are slim or none.
You can access this valuable search engine optimization tool at http://www.bcentral.com.
Footnote:
After you have applied all of the techniques listed here and submitted your
pages to the search engines, you need to have patience because it will take
about 60-90 days for your website to move to a good position in the search
engines. In the meantime you should keep your content fresh without throwing
out your valuable keyword phrases.
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